In this week's issue:
• Why you should use keyword-level CVR data for listing optimization.
If you missed past issues of FBA Notebook, catch them HERE.
The founder of Sellerise is an 8-figure Amazon seller.
So when he builds a custom keyword tool, pay attention.
The setup of his tool reveals how successful sellers think about keyword research.
One thing their Keyword Hunter Pro tool emphasizes is identifying and targeting keywords with the highest CVR.
Here’s why this matters…
The old way of doing keyword research is identifying keywords with:
With this method, if multiple keywords seemed equally relevant, then we’d prioritize the one with the most search volume.
But that’s NOT the best way to rank the importance of keywords.
For example, let’s say you’re selling red socks and see this keyword data:
- Red socks for men - 1000 searches
- Men’s red socks - 800 searches
Both keywords seem equally relevant, so we’d place a higher priority on ‘red socks for men’ since its search volume is higher.
But the story changes when we add in the CVR data:
- Red socks for men - 1000 searches - 8% CVR = 80 sales
- Men’s red socks - 800 searches - 12% CVR = 96 sales
Even though men’s red socks have fewer searches, the people who search it have a higher purchase intent and buy more.
Given this data, “men’s red socks” is the better keyword to prioritize in your listing title, bullet points, and PPC campaign.
Move beyond just relevancy and volume.
Target keywords that generate the most sales.
If ya want a more in-depth guide to how to do keyword research like this, check out this in-depth guide Sellerise created.
P.S. Here’s 10% OFF on their software
More Seller Resources:
Alex from Honest FBA held a TikTok masterclass with JT from Pop Daddy Snacks. It'll change what you think is possible for TikTok. It took his brand from 20 orders a day to 100s of orders a day.
TikTok Masterclass:
Pop Daddy Snacks story:
And if you want some more discounts on tools I use, I've shared them here:
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