Product Targeting 4-Layer Strategy

I structure my product targeting ad campaigns in 4 layers. It is stupid simple and insanely effective. 1 - Target your best competitors Go to your category page. Find the top 10-30 best-selling ASINs. These listings already get the most impressions - you just need to hijack that traffic. Create a manual campaign → sponsored products → exact product targeting only. Turn off expanded. Set placement to product pages only (not top or rest of search). If your product is better, you’ll win. Higher...