profile

@Evan_Swanson_

FBA Notebook

For Brand Builders on Amazon

Running Amazon Ops for 7 and 8-figure brands • Sharing what works

Posts
Links
How to set up Catch-All campaigns
MUST READ
ABOUT 1 MONTH AGO • 1 MIN READ

Catch-All Campaigns for 1% ACOS

Q4 is HARD on Amazon. CPCs spike, budgets vanish, and even 5x sales can end with $0 profit. But one campaign that's helped me while everyone else fights for expensive clicks: Catch-All campaigns. They work because Q4 is messy. Competitors go out of stock, out of budget, etc. When their bids disappear, auctions soften. Your ads slip in and scoop cheap clicks. How I set them up: • Sponsored Products → Manual • Pull in all of Amazon’s Suggested Keywords • Exact + Phrase (skip Broad) • Bids at...

Read Now
Product Targeting Strategy for Amazon Ads

Product Targeting 4-Layer Strategy

ABOUT 2 MONTHS AGO • 1 MIN READ
How to increase cash flow

Cash flow hacks for ecom

2 MONTHS AGO • 1 MIN READ
SmartScout subcategory tool

Subcategory data = faster Amazon growth

4 MONTHS AGO • 2 MIN READ
How to remove hijackers on Amazon

Amazon Hijacker Defense Playbook

4 MONTHS AGO • 4 MIN READ
Doritos variation strategy on Amazon

Amazon Sellers - Study Doritos!

5 MONTHS AGO • 1 MIN READ
FBA Notebook Issue 49

FBA Notebook Issue 49

5 MONTHS AGO • 2 MIN READ
FBA Notebook Issue 48

FBA Notebook Issue 48

5 MONTHS AGO • 2 MIN READ
Guide to Amazon Badges

Guide to Amazon Badges

6 MONTHS AGO • 1 MIN READ
FBA Notebook Issue 47

FBA Notebook Issue 47

7 MONTHS AGO • 2 MIN READ
SHARE THIS PAGE