I spent 12 hours digging through Amazon trends and what's actually working for sellers the past 2 weeks - so you don't have to.
Here's what stood out:
- DTC brands should know about Amazon's "high pricing errors"
- Use Google Ads to funnel branded search towards Amazon PDP
- Lowering COGS as a % of revenue lessens inventory risk
Plus other cool Amazon tips.
👉 First time reading? Read the full FBA Notebook here.
If you’re looking for a daily P&L dashboard, SellerRise is my favorite. Use THIS link to get 10% OFF Sellerise for 12 months. It’s $16/mo for loads of beautifully organized Amazon data.
Notes on Amazon
📝 Amazon is actively crawling brand websites - protect your listings
Amazon's AI now crawls your brand's website, flagging discrepancies. This shift means that non-compliance on your own site can lead to automated takedowns of ASINs on Amazon.
So make sure your DTC branding and messaging aligns with what's listed on Amazon. If inconsistencies are found - be it in product claims or pricing -Amazon will not hesitate to impose penalties.
📝 Pricing errors can trigger listing violations
If your DTC pricing doesn’t match your Amazon listing, you risk an automatic pricing error flag from Amazon. Amazon pushes for price consistency across platforms, and discrepancies can lead to listing removals.
This past week I heard about a brand selling at $37.99 on its website vs. $36.99 on Amazon. Amazon viewed this difference as a “high pricing error."
📝 Leverage Google Ads for Cross-Channel Traffic
Many sellers miss out on the potential of using Google Ads for branded keywords. Running ads that link directly to your Amazon listings can capture search traffic that’s actively looking for your product on Google.
Set up a Google Ads campaign targeting branded keywords that drive traffic to your product ASIN. Start with a modest daily budget of $25, focusing on keywords with a low CPC (under $3). Monitor the campaign’s performance and scale it based on conversion data, doubling the budget when certain keywords show profitable sales.
📝 Prioritize Mobile Experience for Higher Conversions
A poor mobile experience can lead to a 70% drop in conversion rates.
Most customers today shop on their smartphones, and if your PDPs are not designed for mobile, you risk alienating a significant part of your customer base.
Small changes, like larger text in images, can help, especially if you sell to an older demographic.
Featured Posts from X and LinkedIn
Looking for a good Shopify theme? Checkout these (read the comments):
Ecom is hard (the facts):
One more reason to aim for at least a 5x markup:
How I can help:
👉 Book an Amazon strategy call for a done-with-you plan on how to grow your brand on Amazon. 🚀
Tools I use in my business (with discounts):
👉 Scale Insights for PPC automation (10% off for life)
👉 DataDive for in-depth keyword research ($50 off per month)
👉 Helium 10 for quick audits on Amazon listings (10% off for life)
👉 Finaloop for amazingly clean bookkeeping (50% off for 3 months)
Enjoy your weekend,
Evan
113 Cherry St #92768, Seattle, WA 98104-2205
Unsubscribe · Preferences
