Badges on Amazon aren’t just nice to have.
They’re algorithmic trust signals that boost click-through rate, conversions, and organic rank.
But each badge has its own logic - and most sellers completely misunderstand what actually triggers them.
Let’s get into it →
🏅 Amazon Choice Badge
Awarded to products that are highly rated, well-priced, and available to ship immediately for a SPECIFIC KEYWORD.
Key Triggers:
• High conversion rate on a specific keyword
• Strong sales velocity
• Consistent stock availability
• Competitive pricing
• Fast Prime eligibility
Optimize for branded or long-tail keywords
🏆 Bestseller Badge
Given to the product with the highest sales rank in a SPECIFIC CATEGORY or SUBCATEGORY.
Key Triggers:
• Highest unit sales volume in a category over a short time window
• DOES NOT require high reviews or high conversion rate - just sales
Ideal for targeting low-competition categories where sales thresholds are easier to beat.
🛒 Overall Pick Badge (aka “Highly Rated” or “Popular Item”)
Awarded to products that perform well within a KEYWORD SEARCH result - not necessarily the top category performer.
Key Triggers:
• High performance on a specific keyword
• Good click-through rate and conversion rate in search
• Decent sales relative to others for that exact query
Focus ad and listing optimization on niche or mid-tail keywords where you can dominate SERP performance.
🚀 New Release Badge
Displayed on new listings with strong initial sales in a category.
Key Triggers:
• Product listed for <90 days
• Strong launch velocity compared to other new products
• Good review start (often ≥5 reviews quickly helps)
Launch strategy badge - use it as momentum fuel within the first 2 - 3 weeks of going live.
🔥 Limited Time Deal / Lightning Deal Badge
Temporary badge given to products running a Lightning Deal or 7-day deal.
Key Triggers:
• Participation in Amazon deals programs
• Meeting Amazon’s criteria for discount %, reviews, and rating
Great for short bursts of traffic and visibility - often stacks with ad campaigns to spike rankings.
How I can help:
👉 Book an Amazon strategy call.
Tools I use in my business (with discounts):
👉 Scale Insights for PPC automation (10% off for life)
👉 DataDive for in-depth keyword research ($50 off per month)
👉 Helium 10 for quick audits on Amazon listings (10% off for life)
👉 Finaloop for amazingly clean bookkeeping (50% off for 3 months)
Enjoy your weekend,
Evan
113 Cherry St #92768, Seattle, WA 98104-2205
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