I watched 15 YouTube videos this week about Amazon trends and what's actually working for sellers - so you don't have to.
Here's what stood out:
• A laser-targeted audience tweak turning warm browsers into ~30 % more buyers
• A product-title formula that nails SEO and reads like a human wrote it
• The post-launch keyword playbook
• An SBV A/B-test stack that uncovers the cheapest clicks before Prime Day
• A simple branded-vs-non-branded structure for Amazon Ads
Plus my favorite Amazon and DTC posts from X and LI this week.
👉 First time reading? Read the full FBA Notebook here.
If you’re looking for a daily P&L dashboard, SellerRise is my favorite. Use THIS link to get 10% OFF Sellerise for 12 months. It’s $16/mo for loads of beautifully organized Amazon data.
Notes on Amazon
📝 Optimize Audience Targeting for Higher Conversion Rates
Dynamic targeting is the new frontier in Amazon PPC.
Warm leads are sitting in your cart - literally. Amazon now lets you target people who added your product to their cart but didn’t buy.
Just head into your campaign settings and use the “audiences” feature. Choose the group that added to cart in the last 90 days. Then create a separate campaign just for them and crank the bid adjustment to +100%.
It’s a small tweak, but brands using this are seeing up to 30% higher conversion rates. Worth testing.
📝 Optimizing the Product Title for SEO and Readability
Your title = your first impression.
Amazon cares a lot about the first 80 characters in your title — that’s where your top 2 keywords should live. But don’t just stuff them in. It still needs to sound human.
Best way to do it? Use this simple structure:
[Brand] [Main Keyword] – [Benefit] – [Emotion or Use Case]
Example: Luna Veil Luxury Silk Sleep Mask – Hypoallergenic, Anti-Aging, Beauty Sleep Essential
It’s clear, keyword-rich, and still sounds like something a person would actually click on.
📝 Double Down on Sponsored Brand Video AB Testing
Video ad CPCs are climbing. The fix? Run multiple versions head-to-head under the same campaign to see what hits. I tested 11 videos for one keyword - only a few crushed it. The rest? Cut.
📝 Segment Branded vs. Non-Branded Keywords for Data Clarity
Create two distinct portfolios in your PPC account: one for branded keywords and one for non-branded. Analyzing these separately will offer insights into where to focus marketing efforts, both on and off Amazon.
I saw one brand increased their branded ad sales from $50,000 to $170,000 in six months, highlighting the effective brand strategy.
Featured Posts from X and LinkedIn
Sprinkle of DTC
https://www.linkedin.com/feed/update/urn:li:activity:7330529361839742976/
How I can help:
👉 Book an Amazon strategy call.
Tools I use in my business (with discounts):
👉 Scale Insights for PPC automation (10% off for life)
👉 DataDive for in-depth keyword research ($50 off per month)
👉 Helium 10 for quick audits on Amazon listings (10% off for life)
👉 Finaloop for amazingly clean bookkeeping (50% off for 3 months)
Enjoy Prime Week,
Evan
113 Cherry St #92768, Seattle, WA 98104-2205
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