Should I run Amazon DSP? NO

Most Amazon brands should NOT be running DSP.Here’s why - and what to do instead 👇Every week, I talk to founders who want to “expand the funnel.”They hear DSP (Demand Side Platform) is how you go next level and "keep top of funnel full." Sounds sexy, right?Wrong. It’s usually a money pit.DSP is not a growth channel.It’s a brand awareness tool.If your PPC isn’t maxed out, DSP will just light your cash flow on fire.You should avoid DSP if:• You’ve got tight margins (<20%)• You sell...